Company Snapshot

• Year Founded: 1988 (Franchise Update Media); International Franchise Association founded 1960
• Headquarters Location: San Jose, California (Franchise Update Media); Washington, D.C. (IFA)
• Ownership: Partnership event co-owned by Franchise Update Media (Private) and International Franchise Association (IFA, Non-profit member association)
• Key Executives: Therese Thilgen (Co-founder \& CEO, Franchise Update Media); Matthew Haller (President \& CEO, IFA)
• Number of Locations: Single annual event at InterContinental Buckhead, Atlanta, GA
• Public Contact: Via www.francxc.com contact form; General: info@francxc.com

Company Overview

The Franchise Customer Experience Conference (FCXC) is an annual industry event jointly produced by Franchise Update Media and the International Franchise Association, targeting franchise executives leading marketing, operations, and technology. This conference provides learning and networking for those driving both franchisee and consumer experience, facilitating brand growth through improved collaboration and strategic insights.

Services Offered

• Multi-day convention featuring keynote presentations, panels, and specialized workshops for franchise customer experience leaders
• Dedicated sessions on the integration of technology, marketing, and operations to enhance consumer and franchisee engagement.
• Networking opportunities for franchise brand executives, suppliers, and solution providers focused on experience management and market trends.
• Recognition of innovation through the Franchise Innovation Awards, and sharing best practices via the Annual Franchise Marketing Report.

Value Proposition

• Industry Specialization: Serves all franchising sectors—including QSR, retail, services, healthcare, and education—with a focus on leaders responsible for customer, franchisee, and employee experience.
• Key Benefits:
  • Equips franchise executives with actionable strategies for elevating experience and operational outcomes across locations.
  • Provides in-depth coverage of emerging trends, technology integration, and collaboration, supporting franchise brands in adapting and thriving amid rapid change.
  • Facilitates connections and content relevant to both mature and emerging franchise brands, with tracks tailored to various roles (C-suite, operations, marketing, technology).
• Franchise Expertise: Features thought leaders, CEOs, and case studies from top franchise brands, with proven track records in enhancing both franchisee and consumer experiences; strongly integrated with franchise industry research and best practices.