Public Relations

Company Overview

Edelman is the world’s largest independent public relations and communications firm, partnering with businesses and organizations to build, promote, and protect their brands and reputations globally. With over 6,000 employees across more than 60 offices, Edelman delivers integrated communication strategies that support operational success and stakeholder trust for business clients, including franchise systems.

Services Offered

• Strategic public relations and brand management tailored to complex organizations, including crisis management and reputation protection.
• Integrated marketing, digital communications, and social media strategy to drive consumer and stakeholder engagement.
• Public affairs, corporate relations, financial communications, and executive positioning.
• Data-driven media relations, thought leadership programs, and stakeholder trust research such as the Edelman Trust Barometer.

Value Proposition

• Industry Specialization: Edelman serves businesses across all sectors, including retail, consumer brands, technology, finance, and services. The firm has documented work with large global brands and organizations, including within highly regulated environments.
• Key Benefits:
  • Enhances brand reputation and trust at both corporate and local franchise levels, helping owners maintain a consistent message across all outlets.
  • Delivers crisis and issues management expertise, supporting franchises through operational disruptions and public scrutiny.
  • Integrates digital and data-driven communications to boost customer engagement and optimize local visibility for franchise locations.
• Franchise Expertise: While the company serves a wide market, Edelman’s case studies include collaborations with multi-location consumer brands and organizations running distributed operations. Its renowned Trust Barometer and work on campaigns such as Dove’s “Campaign for Real Beauty” demonstrate capabilities relevant to franchise marketing and reputation management needs.