Marketing, Technology

Company Overview

Constant Contact is a digital marketing technology provider specializing in solutions for small businesses, nonprofits, and multi-location organizations, including franchises. Its platform delivers email, SMS, and online marketing tools designed to strengthen customer relationships, manage digital outreach, and drive brand growth for distributed business models.

Services Offered

• Comprehensive email marketing solutions, including campaign creation, automation, and reporting.
• SMS marketing tools with automation features for targeted outreach.
• Centralized marketing management with features for brand consistency, campaign approval, and sub-account control—tailored for multi-location and franchise operations.
• Additional tools and support: social media management, event marketing, drag-and-drop design, survey creation, onboarding, and training for franchisees.

Value Proposition

• Industry Specialization: Serves a wide range of industries with a deep focus on franchise, multi-location, and distributed business models; trusted by over 2,000 franchise brands.
• Key Benefits:
  • Centralizes brand control while empowering local franchisee marketing.
  • Enhances marketing efficiency with automation, bulk domain authentication, and customizable approval flows.
  • Supports scalable, franchise-specific communication channels, including dedicated tools for SMS, social, and email.
• Franchise Expertise: Features specialized solutions for franchisors (e.g., Automation Sharing, Nested Accounts, Central Send), with case studies and support resources specifically created for franchise marketing success.