Banking, Financial Services

Company Overview

Citi is a global financial services institution specializing in consumer, corporate, and commercial banking, leveraging a vast international footprint to support clients from individual entrepreneurs to growing franchises. With a mission to be a trusted partner, Citi provides financial products and advisory services designed to facilitate business growth, operational efficiency, and cross-border expansion for franchise concepts and other enterprise clients.

Services Offered

• Commercial banking solutions including lending, treasury management, and merchant services for multi-location businesses.
• Corporate banking with tailored financial products, credit lines, and capital markets advisory for expansion and restructuring.
• Payment solutions and cash management tools, streamlining operations and financial reporting for multiple franchise locations.
• Wealth, investment, and risk management advisory for business owners and family enterprises, including liquidity planning and cross-border solutions.

Value Proposition

• Industry Specialization: Citi serves a wide spectrum of industries, including QSR, retail, home services, hospitality, and more, with a particular focus on complex, multi-unit and international businesses.
• Key Benefits:
  • Enables streamlined cash management and royalty collection for franchises through digitized treasury solutions.
  • Supports rapid expansion and operational growth with access to tailored credit facilities and strategic advisory.
  • Delivers franchise-specific financial reporting, compliance resources, and scalable payment platforms for multi-unit systems.
• Franchise Expertise: Citi actively highlights client success stories from franchise systems and mid-market enterprises globally, providing evidence of deep experience in supporting franchise scale-up, capital markets access, and cross-border operations. Franchise owners benefit from Citi’s institutional resources, localized expertise, and experience serving diverse franchise models in competitive markets.