Other Technology Services

Company Overview

Buxton provides consumer intelligence technology and analytics solutions to drive omnichannel growth for organizations, focusing on customer-centric strategies for retail, restaurant, healthcare, hospitality, and franchise systems. Their platform delivers actionable insights for optimizing marketing, site selection, and location strategies, enabling business clients—including franchise owners—to understand and reach their best customers using advanced data and AI capabilities.

Services Offered

• Customer analytics and segmentation to identify and attract ideal consumers
• Site selection analysis and location intelligence for expansion and optimization
• Omnichannel marketing strategy development based on consumer insights
• Competitive intelligence and deep market research tailored to brick-and-mortar and franchise systems

Value Proposition

• Industry Specialization: Serves retail, restaurant, healthcare, hospitality, private equity, and franchise sectors; broad expertise with significant franchise focus.
• Key Benefits: Enables data-driven site selection, improves customer targeting for local franchisees, and streamlines marketing efforts with actionable segmentation analytics.
• Franchise Expertise: Trusted by major franchise brands including Orangetheory Fitness and Marriott; case studies and solutions highlighted for multi-location and franchise growth needs, underpinned by franchise-specific intelligence features.