Marketing

Company Overview

Brand Journalists is a specialized franchise lead generation and marketing firm with over 15 years’ experience supporting U.S.-based franchise brands in their growth and recruitment efforts. The company focuses on leveraging skilled journalists, designers, and digital marketers to build high-performing franchise recruitment campaigns and websites, addressing the unique marketing challenges faced by franchise systems.

Services Offered

• Franchise lead generation campaigns tailored for franchisors
• Creation of franchise recruitment websites optimized for conversion
• Content development utilizing former newspaper writers and video journalists
• Digital marketing services including SEO and PPC, focused on delivering cost-effective results

Value Proposition

• Industry Specialization: Brand Journalists specializes in franchise marketing, serving both major franchise brands and emerging franchisors across industries.
• Key Benefits:
  • Delivers breakthrough sales results and cost-effective lead generation for franchise systems.
  • Builds some of the top-performing franchise recruitment websites, enhancing brand visibility and candidate engagement.
  • Offers access to a team of experts in content creation and digital strategy, which elevates the storytelling and online presence of franchise brands.
• Franchise Expertise: The firm has collaborated with more than 50 franchise brands and is led by a CEO recognized for franchise sales expertise, frequently speaking at industry events and providing education on best practices for franchise growth.