Franchise Brokers

Company Snapshot

• Year Founded: 1991
• Headquarters Location: 1201 Pacific Ave Ste 600, Tacoma, WA 98402
• Ownership: Private Corporation
• Key Executives: Brandon Clifford (CEO), Gina Johnson (President \& COO)
• Number of Locations: Headquarters staff (2–10), 250+ franchise consultants nationwide
• Public Contact: Phone: (800) 557-4850 | Email: hello@businessallianceinc.com

Company Overview

Business Alliance Inc. (BAI) is a private franchise brokerage and consulting network supporting brokers, franchise brands, suppliers, and investors since 1991. The company matches qualified entrepreneurs with vetted franchise opportunities, focusing on integrity, long-term partnership, and responsible franchise development—key concerns for franchise systems seeking sustainable growth and reliable lead generation.

Services Offered

• Franchise brokerage: Connecting aspiring franchisees with a curated portfolio of franchise brands across diverse industries.
• Comprehensive broker training and certification, including ongoing education, mentoring, and community support.
• Access to BAI’s proprietary technology platform (FranLink) for deal tracking, brand support, and network collaboration.
• Support for franchise brands seeking new unit growth through targeted lead generation and consultant validation.

Value Proposition

• Industry Specialization: Serves all franchise verticals, with clients ranging from emerging concepts to established national brands in QSR, retail, home services, and more.
• Key Benefits:
  • Delivers pre-vetted, motivated franchisee candidates for franchisors, streamlining the recruitment process and reducing time-to-close.
  • Offers hands-on broker training and a collaborative peer network to ensure performance quality and industry best practices.
  • Provides transparent, ethical brokerage and contracting, with a reputation for integrity among franchise partners.
• Franchise Expertise: BAI has documented experience supporting hundreds of franchise brands and consultants across North America, is recognized in top franchise supplier rankings, and is led by executives with extensive backgrounds in franchise operations and consulting.