Banking/Financing

Company Snapshot

• Year Founded: 2014
• Headquarters Location: 548 Market St, PMB 54105, San Francisco, California, 94104, USA
• Ownership: Private
• Key Executives: Denise Thomas (CEO \& Founder), Kirk Inglis (CFO), James Goldsberry (Chief Credit Officer), Randy Jones (Chief Revenue Officer)
• Number of Locations: Not applicable (Serves franchisees nationwide; 100+ franchise brand partners referenced)
• Public Contact: Phone: (800) 720-0241, Email: contact form via website [applepiecapital.com/lets-talk]

Company Overview

ApplePie Capital is a financial solutions provider focused exclusively on the franchise industry, offering tailored financing products to single- and multi-unit franchisees as well as franchisors. The company’s mission is to simplify and accelerate franchise growth by providing direct access to capital and expert guidance throughout the lending process, addressing the complex and unique needs of franchise systems.

Services Offered

• Franchise growth capital, equipment, and remodel financing tailored for both new and existing franchisees
• SBA loans and conventional loans via a curated network of lending partners
• Proprietary lending products including ApplePie Core, designed for faster unit openings without personal collateral requirements
• Full-service, relationship-driven program support for franchise brands, including custom financing programs and guided application management

Value Proposition

• Industry Specialization: Focused entirely on franchises across all industries, partnering with 100+ franchise brands and trusted by franchisees from 200+ brands.
• Key Benefits:
  • Streamlines and accelerates financing for franchise expansion with an expert-led, minimal-paperwork process
  • Offers consistent access to flexible capital solutions, even during economic uncertaint
  • Provides ongoing support and expert structuring advice that supports franchisee growth at every stage
• Franchise Expertise:
  • ApplePie Capital is recognized as a preferred lender for top franchise brands, with more than \$3 billion in loans funded and a high repeat borrower rate[^2][^6][^5]
  • Numerous franchise-specific case studies and testimonials demonstrate their deep knowledge of franchise system needs and proven success in growing multi-unit franchise portfolios.