Marketing

Company Overview

Adplorer provides a comprehensive digital marketing automation platform designed for agencies, franchise brands, and multi-location businesses seeking to manage local PPC and social media campaigns at scale. Its cloud-based technology centralizes campaign creation, optimization, and reporting for franchise CMOs and internal marketing teams, helping brands streamline advertising for hundreds or thousands of locations.

Services Offered

• Automated management and bulk creation of search, display, video, and social ad campaigns across platforms (Google, Bing, Facebook, LinkedIn, Spotify)
• Franchise-specific modules for campaign scaling, template-based localization, performance tracking, invoicing, and client self-service
• Custom reporting dashboards and local marketing analytics, with API integration to CRM/call tracking systems
• Workflow optimization and error prevention for agencies, including billing, sales support, and centralized communication features

Value Proposition

• Industry Specialization: Adplorer specializes in serving digital agencies, franchise brands, and multi-location organizations (QSR, Retail, Home Services, and more), with an explicit focus on local digital advertising for franchisors and franchisees.
• Key Benefits:
  • Enables scalable, uniform local advertising strategies across hundreds or thousands of franchise units, reducing manual workload.
  • Automates repetitive campaign creation, optimization, and reporting tasks—cutting software costs and increasing operational productivity by up to 70%.
  • Integrates franchise-specific workflows, including customized templates, multi-location reporting, and ROI tracking by location or region.
• Franchise Expertise: Adplorer’s client roster and product design reference franchise brands and multi-location businesses as core user groups, with modules tailored for franchisee support, bulk ad modifications, and central control by franchisor marketing teams. The company dedicates resources to case studies, support materials, and a software environment designed for the unique needs of the franchise ecosystem.