Learn How to Invest Beyond Stocks, FDs, Property And Gold Alternate investment platform Jiraaf's current offerings include corporate debt, invoice discounting, real estate-linked debt, leasing and venture debt/revenue-based financing

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Vineet Agrawal, co-founder, Jiraaf

Are you looking to participate in high-quality investment opportunities that go beyond equities, fixed deposits, real estate and gold? Last year, finance professionals Saurav Ghosh and Vineet Agrawal set out on a journey to democratize the investments sector and create an attractive fixed-income asset class accessible to retail individual investors. Thus, Jiraaf—an attempt to figuratively and literally stand tall in the industry—was born!

Having been in the investments space for over a decade, the duo previously ran a services and consulting firm wherein they structured transactions and arranged capital for companies within a small network of HNIs. "This is the moment we realized that such curated opportunities are accessible only to HNIs today while all of these are really great products for any individual's financial portfolio," said Agrawal, co-founder, Jiraaf.

Jiraaf's current offerings include corporate debt (rated and unrated), invoice discounting, real estate linked debt, leasing, and venture debt/revenue-based financing. The company recently raised $7.5 million in a Series A round led by Accel Partners and other angel investors.

Most of the company's consumers are thirty-something-year-old salaried men and women who reside in metro cities and earn an annual salary of over INR 20 lakh. "However, having said that, we have lot of investors in the HNI/UHNI category as well and from business backgrounds too. We are seeing second generation from business families keenly investing in financials products," said Agrawal.

The alternate investment space for retail investors is at a very nascent stage today. The Jiraaf founders have seen the journey of public equities and mutual funds in India and believe that it takes almost a decade for any new financial product to really become mainstream. "As more investors, financial advisors and wealth managers get exposed to these products, we expect to see an exponential growth over the next few years," said Agrawal.

Financial services have always been a very fiercely competitive space and the investments sector is no different. What, then, sets Jiraaf apart from its rivals? "We are the first horizontal platform that offers everything under a single roof for retail investors," he claimed, adding, "We have a wide variety of product offerings in the fixed income space and every investor will find something as per their own financial goals and risk appetite at Jiraaf. We have a very strong team with entire leadership team coming with decades of experience in the investment's space."

Agrawal believes that Jiraaf's focus on maintaining credit quality and zero tolerance towards regulatory compliances will hold it in good stead in the future.

Soumya Duggal

Former Feature Writer

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.