From VC to Visionary: Inside LeveX's Bold Crypto Journey Harvey's story is one of evolution: from a venture capital insider to a founder determined to reshape crypto trading from the ground up.
By Ziven Lim
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.
In an industry often defined by hype cycles and overnight pivots, leadership matters. Vision, resilience, and technical fluency are rare qualities—but when they converge, they can define the trajectory of an entire platform. That's precisely the case with Harvey Liu, co-founder and CEO of LeveX, a crypto exchange that's built not just on code, but on conviction.
Harvey's story is one of evolution: from a venture capital insider to a founder determined to reshape crypto trading from the ground up.
From China to Canada: A Global Perspective from the Start
Harvey's journey began in China and continued in Canada, where he studied computer science and gained early exposure to both traditional finance and emerging tech. This unique east-west lens shaped his understanding of markets, risk, and opportunity.
Rather than pursuing a traditional tech career, he returned to Asia to work at the intersection of capital and innovation, building a track record in venture capital and tech investing that spanned some of the region's most active Web3 markets.
The VC Years: Inside the Web3 Gold Rush
During his decade in venture capital, Harvey developed a deep understanding of startup cycles, product-market fit, and founder psychology. He also witnessed firsthand the volatility and fragmentation of the Web3 space: promising ideas getting buried under poor execution, and traders underserved by the platforms that were supposed to empower them.
His exposure to dozens of startups across Singapore, China, and Southeast Asia made one thing clear: there was room for something better. It needed to be built not just for scale, but for substance..
Launching LeveX: Solving Real Problems for Real Traders
The idea for LeveX wasn't born in a boardroom. It emerged from the trading desks and Telegram groups where serious crypto users voiced the same frustrations again and again: rigid platforms, opaque policies, single-position limits, and a lack of real community connection.
Harvey co-founded LeveX to tackle these issues directly. From day one, the mission was clear: build a secure, community-driven exchange that delivers tools users actually need.
That mission shaped some of LeveX's core differentiators:
- A multi-trade system that allows multiple positions on the same pair
- Proof-of-reserves audits to guarantee 1:1 asset backing
- A growing social trading ecosystem featuring KOLs and education
- A platform roadmap shaped by user feedback—not VC hype cycles
For Harvey, launching LeveX wasn't a pivot away from venture, it was a return to product.
Leading with Clarity in a Noisy Market
As CEO, Harvey brings a leadership style defined by transparency, pragmatism, and technical depth. He's not just a spokesperson; he's involved in the development process, product meetings, and community forums.
His philosophy is simple: "Build something people trust and make it easy to understand." That focus on clarity is visible across the LeveX experience, from its clean user interface to its no-nonsense approach to security.
In a space where many founders chase visibility through token launches and influencer hype, Harvey's commitment to measured growth and product substance stands out.
The Road Ahead: Scaling With Purpose
LeveX has no interest in being a flash-in-the-pan exchange. Under Harvey's leadership, the company is focused on scaling sustainably, adding features in alignment with trader needs, and building long-term trust.
The roadmap includes:
- Expanded multi-trade capabilities
- New educational content and tutorials
- Deeper community integration with real-time feedback channels
- Ongoing security audits and transparency reports
Harvey views all of this not as "growth hacks," but as foundations for something enduring.
A Founder with Vision—and Follow-Through
There's no shortage of ideas in Web3. What's rare is follow-through. Harvey Liu brings both a vision for the future of crypto trading and the experience to bring it to life.
His journey from venture capital to visionary founder reflects a deep understanding of what works, what breaks, and what traders really need. In the story of LeveX, his fingerprints are everywhere, not just in the product but in the platform's values.
For traders seeking more than just another exchange, and for builders looking for a model of grounded leadership, Harvey Liu's story is worth following.
