South Korean Startups Geared For Growth, Showcase their Innovation at Expand North Star Backed by government programs and a culture of deep-tech experimentation, these startups reflected Korea's growing ambition to move beyond hardware dominance and establish global leadership in software-driven innovation

By Entrepreneur Staff

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

South Korea's vibrant startup scene made a strong impression at the recently-concluded Expand North Star event in Dubai, where a diverse cohort of innovators showcased cutting-edge solutions spanning artificial intelligence (AI), digital health, and smart farming. Backed by government programs and a culture of deep-tech experimentation, these startups reflected Korea's growing ambition to move beyond hardware dominance and establish global leadership in software-driven innovation.

These startups demonstrated how Korea's disciplined approach to R&D blends seamlessly with global market aspirations. Many founders described Gitex as a crucial gateway to the Middle East and Asia, offering both visibility and strategic partnerships. The Korean startup ecosystem continues to expand beyond Seoul's Silicon Valley equivalent, Pangyo Techno Valley, and high level of innovation continues to drive their growth.

According to Startup Genome, between 2020 and 2024, Seoul's startup ecosystem value skyrocketed from USD 40 billion to USD 237 billion, a five-fold increase in just four years. This exponential growth is the result of a sustained, data-driven strategy led by the Seoul Metropolitan Government in partnership with catalysts such as Startup Genome.

Here's a look at some of the startups from South Korea:

Young Lee, CEO of MyHealthMart talks about a groundbreaking data marketplace where users can securely collect, manage, and trade their personal health records. By turning health data into value, the startup is redefining how individuals control and benefit from their own medical information.

Byounguk Kang, CEO of EcoFarm highlights their leadership in smart farm innovation — from advanced greenhouse design to automated cultivation technology. With AI-driven systems improving efficiency and sustainability, EcoFarm is shaping the future of agriculture by making farming smarter, greener, and more productive.

Yeonjee Nam, CEO, Koreanova Inc., introduces a groundbreaking smart farm automating edible insect cultivation. With AI-driven monitoring, feeding, and watering systems, Novak transforms insect farming into a scalable, sustainable protein source. Their latest creation? Edible collagen protein jellies which according to the startup is the future of nutrition.
Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Starting a Business

Market Research: What It Is and How to Conduct It

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it.

By Entrepreneur Staff
Money & Finance

Do You Have the Right Insurance for Your Business? Here's How to Understand Your Options

Having the right insurance for your business can mean the difference between growth and success or closing your doors. With an ever-changing market and risk environment, it's a good time to ask if traditional insurance fits your business, or if it's time to consider alternative solutions.

By Randy Sadler
Thought Leaders

How to Master Bookkeeping for Your Business Without an Accounting Degree

If you loathe bookkeeping, you're not alone. Many business owners dread this very necessary task, and it can be hard to learn if you're unfamiliar with accounting -- so here's your guide.

By Garrett Baird
Growth Strategies

3 Ways To Embrace Resilience And Achieve Success

From hardships extending from loss and grief, Blair Kaplan has built a life of success by focusing on her own resiliency, taking herself further in life

By Vincent Peters
Business News

How to Write a Business Plan

Learn the essential elements of writing a business plan, including advice and resources for how to write and conduct each section of your business plan.