Sonia Johnson

Bio

Sonia Johnson is the head of marketing at Inside Info, an information technology firm in Australia.

Latest

Starting a Business

Business Analytics: Warning Signs To Look Out For And Solutions

In recent years, business analytics has become more sophisticated, more specialised, and can be an expensive exercise if mismanaged

Marketing

Data Analytics Should Become Part Of A Company's Culture

There are very simple steps an enterprise can take to reap the full potential of analytics and move towards digital transformation

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