Careem Takes Minority Stake in UAE-Based Car Rental Platform Swapp This new minority stake will enable Careem and Swapp to deliver even more innovative solutions to simplify car rental services across the region.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Uzair Moosa, CEO at Swapp.

Swapp, a UAE-based online car rental service, expands its strategic partnership with the Careem Everything App, with Careem now owning a minority stake in the company.

Careem integrated Swapp into its app as Careem Car Rental in 2022, expanding mobility options in the UAE to include car rental and subscription services. The addition of Swapp further expanded the range of digital mobility, delivery and fintech services available through the Careem Everything App.

This new minority stake will enable Careem and Swapp to deliver even more innovative solutions to simplify car rental services across the region. From instant KYC for seamless onboarding within minutes, to one-hour car delivery enabled by smarter fleet dispatching, and real-time vehicle tracking through driver app integration giving users live visibility as their car arrives.

Customers will also be able to swap their car rental on demand based on changing needs and even opt for a lease-to-own pathway, offering a flexible route to vehicle ownership, all from within the Swapp platform.

Uzair Moosa, CEO at Swapp, commented, "Being embedded within the Careem app has enabled us to connect thousands of customers in the region to flexible car rental with unparalleled convenience and cost-savings. Over the months ahead we're excited to expand our regional presence and offer our customers new multi-month deals and even faster fulfillment."

Adeeb Warsi, Chief Operating Officer at Careem, said, "The opportunity for car rental services continues to rise as more and more people opt for flexible and affordable means of transportation. Swapp's supply of high-quality vehicles and smooth digital experience has delivered immense value to our customers' lives and we're excited to further expand our reach into this fast-growing segment."

Business News

How to Write a Business Plan

Learn the essential elements of writing a business plan, including advice and resources for how to write and conduct each section of your business plan.

Marketing

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.

Leadership

Revolutionizing Proptech: Haider Ali Khan, CEO of Bayut and dubizzle, and CEO of Dubizzle Group MENA

Born from a mission to redefine real estate through technology, Bayut sparked a movement that evolved into the global proptech and classifieds leader, Dubizzle group — and today, we go back to understanding the homegrown powerhouse that started it all.

Marketing

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.

Starting a Business

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.

News and Trends

International Fashion Brand Maison D'AngelAnn Secures US$2 Million Investment From A Private Family Office In The UAE

The newest round of funds follows Maison D'AngelAnn's $7 million investment in November 2020 from The Gate Business Services, a UAE-based investment and real estate consultancy, which also saw it also acquire a majority stake in the business.