Dubai Launches "Mallathon" to Transform Shopping Malls into Morning Fitness Hubs New venture starts August 1

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

In a bold step toward promoting health and community well-being, Dubai has launched the "Mallathon", a citywide fitness initiative that transforms seven of the city's most iconic shopping malls into air-conditioned running and walking tracks for the entire month of August.

Announced yesterday by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the Mallathon will take place daily from 7:00 AM to 10:00 AM between August 1 and 31, 2025. Participants will have access to multiple route options inside the malls, including 2.5 km, 5 km, and 10 km tracks, encouraging everyone from casual walkers to seasoned runners to take part—regardless of age or fitness level.

The seven participating malls—Dubai Mall, Mall of the Emirates, Dubai Hills Mall, City Centre Deira, City Centre Mirdif, Dubai Marina Mall, and Springs Souk—will host these events with clearly marked courses, guided warm-ups, hydration zones, and fitness tracking support. Registration is free and open to the public through dubaimallathon.ae.

The initiative is part of Dubai's broader Social Agenda 33 and Quality of Life Strategy, aligning with the city's vision to embed fitness into everyday life, even during the extreme heat of summer. By using malls as indoor wellness spaces, the Mallathon provides a practical and inclusive solution for residents and visitors alike.

Officials expect thousands to participate, including families, seniors, school groups, and mall staff. With the Year of Community in full swing, the Mallathon stands as a vibrant example of how Dubai continues to innovate around public health and lifestyle enhancement.

Business News

How to Write a Business Plan

Learn the essential elements of writing a business plan, including advice and resources for how to write and conduct each section of your business plan.

Marketing

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.

Leadership

Revolutionizing Proptech: Haider Ali Khan, CEO of Bayut and dubizzle, and CEO of Dubizzle Group MENA

Born from a mission to redefine real estate through technology, Bayut sparked a movement that evolved into the global proptech and classifieds leader, Dubizzle group — and today, we go back to understanding the homegrown powerhouse that started it all.

Marketing

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.

Starting a Business

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.

News and Trends

International Fashion Brand Maison D'AngelAnn Secures US$2 Million Investment From A Private Family Office In The UAE

The newest round of funds follows Maison D'AngelAnn's $7 million investment in November 2020 from The Gate Business Services, a UAE-based investment and real estate consultancy, which also saw it also acquire a majority stake in the business.