The Executive Selection: Penhaligon's Eau De Audacity Billed as a "concoction of courage," this creation from Penhaligon's new Potions & Remedies collection hopes to direct us on "a one-way path to the discovery of new sensations, to intense delights, to new horizons of unimagined pleasure."

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Penhaligon's

Oh, the audacity of British perfume house Penhaligon's to release a fragrance called Eau The Audacity! Billed as a "concoction of courage," this creation from Penhaligon's new Potions & Remedies collection hopes to direct us on "a one-way path to the discovery of new sensations, to intense delights, to new horizons of unimagined pleasure."

Image courtesy Penhaligon's.

With black pepper and orange blossom ruling its head notes, incense and saffron at its heart, and vanilla and leather at its base, a spritz of Eau The Audacity may be just what you need the next time you're daring greatly.

Related: The Dictionary: Fragrance Explained

Business News

How to Write a Business Plan

Learn the essential elements of writing a business plan, including advice and resources for how to write and conduct each section of your business plan.

Marketing

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.

Leadership

Revolutionizing Proptech: Haider Ali Khan, CEO of Bayut and dubizzle, and CEO of Dubizzle Group MENA

Born from a mission to redefine real estate through technology, Bayut sparked a movement that evolved into the global proptech and classifieds leader, Dubizzle group — and today, we go back to understanding the homegrown powerhouse that started it all.

Marketing

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.

Starting a Business

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.

News and Trends

International Fashion Brand Maison D'AngelAnn Secures US$2 Million Investment From A Private Family Office In The UAE

The newest round of funds follows Maison D'AngelAnn's $7 million investment in November 2020 from The Gate Business Services, a UAE-based investment and real estate consultancy, which also saw it also acquire a majority stake in the business.