The Executive Selection: Be Athletica Launches Its Debut Collection in the UAE All the pieces are limited as the Be Athletica's debut collection is completely made from pre-loved, eco-friendly materials, including recycled fabrics and organic cotton.

By Entrepreneur Middle East Staff Jan 18, 2025

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Be Athletica, a UAE-homegrown everyday essential athleisure brand, has launched its debut collection that is 100% manufactured locally in the UAE.

All the pieces are limited as the Be Athletica's debut collection is completely made from pre-loved, eco-friendly materials, including recycled fabrics and organic cotton.

Source: Be Atheltica

The collection boasts four categories - the 'Core and Stretch' was designed for everyday activewear, the 'Elevated Essentials' range which are buttery-soft neutral co-ord sets, 'the Be Athletica Collective' inspired by varsity-inspired oversized fits and accessories offering a range of totes, hats and socks.

Entrepreneur Middle East Staff

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