Naseba Co-Founder Sophie Le Ray On The Importance Of Knowing Your 'Why' As An Entrepreneur Sophie Le Ray, co-founder and CEO of Naseba, looks back on her 15-year-long entrepreneurial journey.

Speaking on the sidelines of the 19th Edition of Naseba Global WIL Economic Forum in Dubai, Sophie Le Ray, co-founder and CEO of Naseba, a business facilitation company specializing in emerging markets, looks back on her 15-year-long entrepreneurial journey. Since inception in 2002, Naseba has connected over 100,000 global executives through more than 1,000 proprietary business platforms. However, as Le Ray explains, managing the exponential growth of her business has been one of her biggest challenges.

Committed to economic empowerment of women in emerging markets, Le Ray was instrumental in Naseba becoming a signatory of the Women's Empowerment Principles – Equality Means Business, produced and disseminated by the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) and the United Nations Global Compact. Similarly, and years after initiating the Global WIL Economic Forum, Le Ray is now eager for the forum to present and explore initiatives that promote diversity and inclusion as the cornerstones of sustainable economic development.

During this year's event, held under the theme "The Butterfly Effect – From Intent to Impact,' His Excellency Sultan bin Saeed Al Mansouri, UAE Minister of Economy, presented the WIL Achievement Awards in recognition of outstanding contributions to female entrepreneurship, leadership, inclusion and innovation across business and society The event also marked the first public appearance of Her Excellency Noura Al Kaabi, former UAE Minister of State for Federal National Council Affairs, as the UAE Minister of Culture and Knowledge Development.

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