HeroGo HeroGo is the MENA's pioneer grocery subscription service that reduces food costs by fighting food loss and waste.

HeroGo employs a subscription-based technology that bridges the gap between farmers, importers, and consumers, targeting food on the brink of waste. By using the HeroGo platform, farmers and importers can recoup value, enhancing their return on investment. Simultaneously, consumers and businesses benefit from savings of up to 30% on grocery expenses. More than just financial gains, HeroGo's technology also emphasizes transparency and environmental stewardship. Users receive access to a dashboard, allowing them to directly visualize their positive contributions by tracking the total carbon dioxide and water saved, underscoring the tangible impact of their decisions.

• FOUNDED IN: 2020
• SECTOR: Sustainability & Environment

"By tackling the pressing issue of food loss and waste, HeroGo aligns with the UAE's goal to cut this waste by half by 2030, thereby retaining over AED6 billion of economic value. Our strategy emphasizes rescuing and repurposing food, which would otherwise contribute to waste. Utilizing our innovative technology platform, we forge vital connections between farmers, importers, and consumers, effectively reducing waste, and enhancing food security in a region dependent on imported food. This process also aids in capturing carbon and conserving water resources. Plus, our efforts extend beyond environmental sustainability; they also strengthen national food security and resilience, setting a foundation for a more sustainable and prosperous future in the UAE."

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