Claim Your Corner: How To Find A Unique Market As A Young Entrepreneur When you identify your passion and research the market to know exactly what your niche is you will better understand your customers and it will become easy to test your ideas.

One of the important things to be considered as key to success is finding what we call it niche. It is basically how to identify your business to find a specific area where it stands as a unique business. It doesn't matter if you are starting a business by creating a product or offering a service, by understanding your niche you will focus and attract the customers, and create a strong brand identity.

Rather than trying to offer the best product or service that is good for everyone, niche businesses focused on a specific group of customers, offering them a tailored products or services that are highly match that audience. For example, a business might specialize in eco-friendly products for children, here I specify the need and the actual people who will be benefit out of it

Finding a niche allows you to focus and differentiate your business from other competitors who may not meet the needs of your target customers.

Identify your passion and strengths

The first step to find your niche is to think of something you are good at, and you have a big passion to keep doing it without feeling bored. Your business will be more successful if it started with something you are enjoying doing it. You can think of your interests, hobbies, and skills you have already developed. At the very beginning of my business, I was thinking of the love of reading and how to start writing as well, let your passion guide you to find that talent. By testing yourself on different areas you can understand better what you are good at and what are your strengths.

Research the market

Once you know your strengths and your passion toward the business, it's very important to do research the market to know if your product or service is on demand or not. We already know that a business is a solution to a problem so have a look for some problems that needs to be solved by your product or service. Find out are their customer groups who are looking into your solutions?

For example, if you're passionate about children's education, you could see that there aren't many books for children that focuses on environmental awareness and this is showing a real gap and an opportunity to create something unique in the market.

Define your target audience

Knowing your target audience is key to defining your niche. Your target audience is the group of people who are going to benefit from your product or service and most importantly pay. For example, I am selling books for children but, the one who are taking the decision is parents or caregiver and that's where I should target them instead of children. You should be very specific when you think of your target audience as like, how old are they, where they are living, their interest and other factors. The more you be specific to describe and know your customers you will generate a better result.

Your brand identity

Your brand identity should be aligned with your niche to target your customers correctly. Everything within your brand should represent the values and needs of your possible customers. Starting with logo, values, and message you are trying to deliver. If your brand is an eco-friendly, be sure that your branding reflects sustainability and environmental responsibility.

A strong branding will help you to build a loyal customers or audience. When the customer feels that your product or service truly touches their needs and serve them in a very perfect way, they will be returning to you back every time and become loyal customers.

When you identify your passion and research the market to know exactly what your niche is you will better understand your customers and it will become easy to test your ideas. Remember, test your ideas, and focused on small group of people is better than trying to serve everyone.