Franchise Consulting/Development

Company Snapshot

• Year Founded: 1987
• Headquarters Location: 94 Mohegan Dr, West Hartford, CT 06117
• Ownership: Private
• Key Executives: Michael H. Seid (Managing Director, Founder), Kay Marie Ainsley (Managing Director), Marla Rosner (Senior Learning \& Development Consultant), Andrew Seid (Senior Consultant)
• Number of Locations: Not publicly disclosed; operates as a boutique advisory firm
• Public Contact: (860) 523-4257 | General Inquiry via website contact form

Company Overview

MSA Worldwide is a leading franchise consulting firm specializing in the design, development, and optimization of franchise systems for both emerging and established brands. With decades of experience, MSA delivers strategic and tactical guidance for franchise system growth, compliance, and operational excellence, making them a critical partner for franchise systems seeking sustainable, scalable expansion.

Services Offered

• Franchise system design and development, including creation of franchise models, financial blueprints, and operational frameworks
• Support for franchise sales, compliance training, staff recruitment, and lead generation strategies
• Operations manual development, franchisee training program design, and ongoing operational support
• Advisory on domestic and international franchise expansion, risk mitigation, and change management strategies

Value Proposition

• Industry Specialization: Focused exclusively on franchise systems across sectors including restaurant, retail, and service industries.
• Key Benefits: Delivers strategies that enhance successful system launches, ensure legal compliance, and optimize ongoing franchisee support; provides custom solutions backed by leading expertise in operational and training manual development.
• Franchise Expertise: Extensive track record with major brands (e.g., Disney Stores, Firehouse Subs, Dat Dog Enterprises) and direct authorship of respected franchise guides such as “Franchising for Dummies”; testimonials and case studies highlight measurable impact on franchise growth and systemization.