Franchise Consulting/Development

Company Snapshot

• Year Founded: 1999
• Headquarters Location: Costa Mesa, California
• Ownership: Private
• Key Executives: Mary Ann O’Connell, CFE (Founder and President)
• Number of Locations: 1 (Boutique consulting firm)
• Public Contact: (714) 434-1516 , no direct email listed on site

Company Overview

FranWise is a boutique franchise consulting firm that partners with franchisors to enhance operations, ensure compliance, and drive scalable growth through expert guidance and practical solutions. The company is known for crafting operations manuals and strategic documentation that align with each franchise’s unique brand, enabling franchisors to maintain quality control and regulatory adherence across their network.

Services Offered

• Development and editing of franchise operations, marketing, and real estate manuals tailored to system needs.
• Strategic planning services for franchise conversions, expansions, and ongoing operations.
• Compliance consulting to help brands stay ahead of regulatory and franchise agreement requirements.
• Franchise relations support, organization reviews, and training focused on sustainable, system-wide growth.

Value Proposition

• Industry Specialization: Specializes exclusively in franchising, advising both new and mature franchise systems across a range of industries.
• Key Benefits:
  • Delivers custom, brand-aligned manuals that streamline training and enforce consistency network-wide.
  • Supports regulatory compliance and efficient operations, reducing legal and operational risks.
  • Offers deep expertise in franchise relations, helping franchisors foster stronger, productive networks.
• Franchise Expertise: Demonstrates extensive franchise expertise—over 200 brands advised, leadership in IFA committees, and recognized as a top franchise consulting supplier; Mary Ann O’Connell is a prominent speaker, author, and IFA board member.