Public Relations

Company Snapshot

• Year Founded: 1991
• Headquarters Location: 570 Lake Cook Road, Suite 440, Deerfield, IL 60015
• Ownership: Private
• Key Executives: Brad Fishman (CEO), Sherri Fishman (Chief Visionary Officer, Founder), Debra Vilchis (President), Zack Fishman (Chief Growth Officer)
• Number of Locations: Main office in Deerfield, expanded with a Chicago satellite office
• Public Contact: Phone: (847) 373-8873; Email: Not publicly listed (contact form via website)

Company Overview

Fishman PR is a leading integrated marketing and public relations agency specializing in the franchise sector, with over three decades of experience advancing franchise brands through strategic, multi-channel communications. The agency partners closely with franchisors to craft narratives that drive franchise opportunity awareness, strengthen consumer brand reputation, and generate qualified leads—providing direct value to franchise systems and their individual operators.

Services Offered

• Franchise opportunity PR campaigns designed to attract potential franchisees and increase development leads.
• Consumer brand awareness campaigns and ongoing earned media relations to boost local and national visibility.
• Digital marketing, paid media, and SEO tailored specifically for franchise systems, including national and location-based strategies.
• Crisis communication management, influencer relations, organic and broker content marketing for franchise growth initiatives.

Value Proposition

• Industry Specialization: Fishman PR serves all franchise sectors, with a proven track record in QSR, retail, home services, fitness, and more.
• Key Benefits:
  • Drives qualified franchisee leads and accelerates system growth through targeted storytelling and strategic media outreach.
  • Enhances both national and local reputation, supporting franchisees and franchisors with measurable media coverage and content strategies.
  • Bolsters digital visibility by integrating SEO, paid media, and PR, supporting both franchise development and consumer engagement.
• Franchise Expertise: Fishman PR is consistently ranked the #1 PR agency in franchising by Entrepreneur Magazine, and its client roster includes leading national franchise brands. Its leadership, including the founder and chief executives, are acknowledged industry experts active in franchise-focused organizations and events. The firm publishes industry case studies and resources tailored to franchise growth challenges.