Marketing & Advertising

Company Snapshot

• Year Founded: 2011
• Headquarters Location: San Diego, California
• Ownership: Private
• Key Executives: Dey Laabs (CEO \& Co-Founder)
• Number of Locations: Not publicly disclosed; platform serves thousands of businesses and multi-location brands
• Public Contact: General phone: (888) 281-2555, Email: info@consumerfusion.com

Company Overview

Consumer Fusion is a reputation management platform that helps franchises and multi-location businesses streamline the process of removing illegitimate reviews, building positive customer interactions, and optimizing local search visibility across all locations. Their software and services are specifically tailored to businesses facing online reputation challenges, providing centralized analytics and automation to enhance brand credibility and client acquisition for franchise systems.

Services Offered

• Automated removal and dispute of illegitimate online reviews across major platforms (Google, Yelp, Facebook, etc.)
• Multi-location review monitoring, response automation, and centralized analytics dashboard
• Social media management tools for scheduling, content posting, and analytics across Instagram, Facebook, LinkedIn, and Twitter
• Local search optimization, including claiming and updating business profiles, and syndication of location data across directories

Value Proposition

• Industry Specialization: Primarily serves franchises across sectors including home services, senior care, automotive, moving, and retail, with a focus on multi-location brands.
• Key Benefits:
  • Automates the dispute process for illegitimate reviews, saving franchisees substantial time and ensuring higher overall ratings.
  • Centralizes management of online reputation and social profiles, simplifying oversight across all franchise locations.
  • Enhances local search visibility, driving more leads and increasing customer engagements for each franchise unit.
• Franchise Expertise: Consumer Fusion supports well-known franchise systems such as College Hunks Hauling Junk \& Moving, The Cleaning Authority, Senior Helpers, and Mr. Transmission, with case studies detailing significant improvements in online ratings, customer actions, and operational efficiency. It provides franchise-wide analytics and franchise-specific features, proven to be effective and beneficial for supporting national franchise brands.