Real Estate Services

Company Snapshot

• Year Founded: 1906
• Headquarters Location: Madison, New Jersey
• Ownership: Subsidiary of Anywhere Real Estate (formerly Realogy Holdings Corp.)
• Key Executives: Kamini Lane, President \& CEO (Residential); David C. Marine, Chief Marketing Officer
• Number of Locations: Approximately 3,000 offices worldwide, 91,000+ affiliated sales professionals
• Public Contact: Main website phone and contact via http://coldwellbanker.com/contact; phone and email can be found through their official “Contact” page

Company Overview

Coldwell Banker is a leading global real estate franchise network serving both residential and commercial sectors, designed to support independent agents and franchisees with modern technology, branding, and operational resources. With over a century of experience, the organization specializes in empowering its network to deliver expert real estate services and foster business growth for franchisees and their clients.

Services Offered

• Full-service residential and commercial real estate brokerage, including property listing, buying, selling, and leasing
• Franchise support services: access to proprietary technology platforms, branding, training, and marketing tools tailored for franchisee success
• Lead generation and referral programs, including the CB Estimate® instant valuation tool and the Move Meter® comparative analytics tool
• Seller-focused enhancements, such as RealVitalize® (no-upfront-cost home improvements) and Seller’s Assurance programs

Value Proposition

• Industry Specialization: Coldwell Banker serves all major real estate sectors, including residential, luxury, and commercial real estate, with presence in over 40 countries.
• Key Benefits: Franchise owners benefit from the brand’s large referral network, advanced marketing and analytics platforms, and robust training—tools proven to increase listing exposure and deal volume. Programs like RealVitalize® and Seller’s Assurance help franchisees attract and retain listings by delivering value-added services to clients.
• Franchise Expertise: Coldwell Banker is an industry leader with thousands of franchise offices globally, offering in-depth franchise training, operational support, and proprietary technology. The company is consistently ranked among the top real estate franchise opportunities, with a notable track record of supporting franchisee success through dedicated resources and market best practices.