Jerry Fisher

Ads infused with nostalgia drive customers your way.

Create a tag line that stands out from the competition.

A "swipe file" helps you generate good ideas.

Spark your marketing genius by reading about what other innovative entrepreneurs are up to.

Spark your marketing genius by reading what other innovative entrepreneurs are up to.

An intriguing introduction keeps potential customers from skipping your ad.

No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.

Something as unexpected as a talking almond could be just what you need to catch the reader's eye.

When you need to capture your prospects' attention in the blink of an eye, remember: less is more.

To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.

Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable.

Is it too much of a stretch to get your prospect to read a headline the length of your arm?

To really be noticed, you've got to break the advertising mold and come up with an idea that's unique in your industry.

Don't restrict your ads to the same clichéd images. Break away with visual special effects to create more bite.

Smacking the reader with the cold, hard truth can give your ad a strong punch.

Sometimes it's not as much what your headline says as where you place it.

"Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.

For true marketing inspiration, head for your product's home turf.

Charts may make good copy, but does your ad tempt prospects to read them?

Cute doesn't cut it. To succeed, you've got to be more aggressive.

It should be the first thing out of your ad's mouth.

A name like the Toilet-Seat Light can have Thomas Edison rolling in his grave, but it can't sell a product on its own.

Share your success story, no matter how small the window of opportunity.

Tired of the same old ad? Draw on cartoons to add some character.

For some ads, it's no guts, no glory.

A customer's praise could be your flier's best headline.

Seeing isn't always believing. Get your prospects' attention by engaging their other senses.

Seeking inspiration for lively ad copy? Try hitting the newsstand.

If your Web site gets more misses than hits, the hang-up may be your home page.

Like a good novel, your slogan needs substance if you expect it to stand the test of time and move your product out the door.